The Sandman found the love of his life through windsurfing

Project manager Robert Sand (D62) – aka the Sandman – will be Penguin's right hand man during the 2011 KIA @coldhawaii PWA World Cup in Klitmøller. As a little warm up to the event we asked Robert some questions.

1: What’s special about being the project manager of the KIA @coldhawaii PWA World Cup?

First of all it is a huge challenge for me, I think people would be amazed at how many things need to be coordinated to make an event like the KIA @coldhawaii PWA World Cup a success.

Fortunately we have a lot of hard working and talented people involved. We’re sweating but having a blast – in general I’m just really proud to be part of such a great bunch of guys and girls.

It also gives me the opportunity to do something that combines both development of my local community and creating my clothing brand PLASMA. Not bad, eh?

2: What can we expect from this year's event?

I expect to be seeing the best windsurfers in the world, pushing the level of the sport even further than we saw last year.

I know the guys are really looking forward to coming here. Even if the weather should let us down for a couple of days, we’ve prepared and you can expect to see the competitors in various types of side events that’ll keep you entertained.

One of the primary goals for the event is to make it more entertaining to follow a windsurfing event. This is an area where we feel there is still room for improvement. You can expect an online setup that will make great use of the elements this great event has to offer.

3: Describe the KIA @coldhawaii PWA World Cup in three words.

Exciting, innovative and interactive.

4: Can you give us a link to what you think is the best picture/film ever you made in Cold Hawaii?

Hmmm, I made a video with Peter Jensen called ”Escape To Klitmøller” back in the old days. That was a pretty cool project:

The most exciting thing I have been part of was definitely the Red Bull Storm Chase in 2005, that was insane.

5: Why is windsurfing special to you?

I started windsurfing when I was 13, which is now 23 years ago. I would not describe windsurfing as a hobby – in a lot of ways it has shaped my life and made me who I am today.

The day I started windsurfing, I knew I wanted to become a professional windsurfer, and I’ve made a living from it for 10 years, in which I've travelled the world for contests, photo-shoots and testing of equipment.

Almost all the close friends I have today are people I have met through windsurfing, and I met my wife on Gran Canaria when I was there to compete at the World Cup.

So without windsurfing I would have been a completely different person: I would not have the friends I have, not be married to my wife and our son would never have been born.

Without windsurfing, I would probably be working filleting fish and taking the Puch moped to work every morning.

I love the sport, I love being on the water, feeling the elements. To me there is nothing like it.

Rasmus Johnsen

I am a philosopher and possess knowledge of new media, that allows people to effectively communicate and organize themselves into systems that are designed to support and profit from collective preferences, intelligence, and talent. I am an entrepreneur and I have several years of experience in managing innovation projects. I have worked with politicians and elected officials, public administration employees, for-profit companies, and NGOs.