When the ultimate competition within the sport of windsurfing, the PWA World Cup, comes to Denmark this autumn, the event is now title sponsored by KIA Motors. The car label is commonly known for high environmental standards, and the director of KIA Import Denmark finds this profile fitting for the expression of windsurfing: ”The dynamics, the courage, the intensity and the youthful atmosphere that surrounds the sport of windsurfing, reflects many of the same values very strong felt by the people at KIA”. The PWA World Tour is a series of competitions happening in several different places around the world, but now the 48 top seeded sailors will visit Klitmøller also known as Cold Hawaii. The KIA Cold Hawaii PWA World Cup is the biggest sport event ever in the North-Western part of Denmark and it is also the first time the PWA World Tour comes to Scandinavia.
The KIA Cold Hawaii PWA World Cup is proud to announce no less than 4 Danish sailors in the competition of whom two are local profiles Lars Petersen and Kenneth Danielsen. They’ll do their utmost to gain more points in the run for the title as world champion in the discipline of wave performance. To watch the windsurfing top athletes hanging upside down in a front loop is definately one reason to be a spectator when the KIA Cold Hawaii PWA World Cup is on show from September 13th to September 19th.
Project Manager Robert Sand comments on the collaboration with KIA Motors: "We are extremely proud to have KIA as the official title sponsor for the event. The KIA Cold Hawaii PWA World Cup is marking a new era for windsurfing in Scandinavia, and to have a company like KIA support the event and make it all happen is just fantastic. As well as supporting the event, KIA will also be presenting their fleet of vehicles during the event, so everybody who comes to the KIA Cold Hawaii PWA World Cup in 2010 can testdrive a new KIA themselves". According to Robert the week of the event will also be pumping with lots of other activities, in the water as well as out of the water.
As an extra feature it will be possible to follow the action LIVE on the KIA Cold Hawaii PWA World Cup web site: www.coldhawaii.eu/worldcup/. Also stay tuned on facebook and twitter.