The 2012 KIA Cold Hawaii PWA World Cup in Klitmøller, has sustainability in its DNA. The event has set new standards that it hopes will be adopted by the whole region. Working in partnership with the north-west Jutland government and Thisted’s Green Thread project, the World Cup for the best wave windsurfers on the planet demonstrated Denmark’s status as one of the greenest places on the planet.
Everything at the event, which ran from September 17-23 - from the big to the small, the food plates to the carbon neutral website - has a green thread running through it. All the waste has been in separated in the organic and recyclable streams and even the publicity banners have been printed on cotton canvas rather than PVC. KIA have provided the energy efficient cars used to transport the competitors.
At the heart of it all; the event, the reason people come and the energy that powers the community, is wind. “What we have in the area is sustainable energy and ability to work with nature - nearly 95% of our electricity is from windmills,” Otto Lægaard, the Thisted municipality manager of the Green Thread, said. “We are preserving the area whilst using new technology to develop. This is a fantastic place for people to come and be in unspoiled nature.”
For Robert Sand, the event manager, who was a Danish champion and professional windsurfer, the World Cup has been about showing the world the beauty of the place where he grew up and learned to windsurf. “I have been windsurfing around here all my life and the sport can be good to this area,” Sand said. “It’s about thinking about sustainability from the beginning. We are showing that you can have a big World Cup event with all that brings to Klitmøller and Cold Hawaii economically and socially and still preserve the ecology of the area.